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Cricket Australia has banned its players from promoting betting, fast food restaurants, alcohol and tobacco through advertisements during the upcoming Indian Premier League.
The 14th season of the Indian Premier League will begin in the second week of April and will feature Australian players such as Steve Smith, David Warner, Glenn Maxwell, and Xie Richardson.
According to CricketBuzz, citing Cricket Australia, all IPL franchises have been instructed by the Board of Control for Cricket in India (BCCI) to promote alcohol, fast food restaurants, betting and tobacco in full team photos, for use by IPL team sponsors in India or in any such photo. You don’t have to be involved. ”
The Australian Board has also imposed other restrictions. No more than one player from the Big Bash League or an Australian state team will be allowed to participate in the ad campaign. That means two players from Australia’s State New South Wales or the Big Bash League team Sydney Sixers will not be allowed to be involved in an advertising campaign.
19 in IPL 2021 (Steve Smith, Glenn Maxwell, Nathan Coulter Nile, Zai Richardson, Riley Meredith, Ben Cutting, Moises Henriques, Dan Christian, Josh Hazlewood, Marcus Stoinis, Pat Cummins, Chris Lynn, Adam Jampa, Richardson, Josh Philippe, Andrew Tie, David Warner and Mitchell Marsh) Australian players have been associated with various teams.
Some IPL franchises have expressed surprise that the BCCI has approved such terms. BCCI’s main sponsors are betting and alcohol products.
“The Australian Board does not want its sponsors ‘promotions to be promoted by Australian players in other countries’ leagues,” a franchise official said in a statement.
For example, the Big Bash League is sponsored by KFC and Cricket Australia does not want two Australian players from the same team to promote McDonald’s or Subway.
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